Even the best retailers get stuck.

I embed with teams at inflection points to reSET ON the customer, align strategy, and unlock momentum.

Katherine Gilpin & Co.

GTM Retail Strategy & Transformation

I temporarily join teams as an embedded change agent, bringing structure, clarity, and focus to complexity, aligning strategy across functions, and driving growth.

My efforts generate business momentum and deliver:

  • Actionable business assessments

  • Intense focus on the Customer and scaling the business

  • Multi-year strategies and financial plans

  • Customized operating models

  • Stakeholder alignment and adoption to drive results

My approach is grounded in data and shaped by experience and instinct. Known for my pragmatic leadership style, I draw on a blend of experience across product merchandising, multi-store operations, and next-generation omnichannel, as well as a deep understanding of retail business and team dynamics. My experience spans global brands, growth-stage start-ups, and other complex environments, with expertise in:

  • Vertical product merchandising

  • Multi-store operations

  • Next-generation omnichannel strategy

  • Specialty Brands, Multi-channel and Outlet